We’re very proud to announce the launch of our digital campaign for Universal Pictures’ “Get Him to the Greek,” the new comedy starring Jonah Hill and Russell Brand.
In the raunchy spirit of the Judd Apatow-produced film, we created an integrated experiential campaign built around the film’s hedonistic rock star, Aldous Snow (Russell Brand), and his chaperone, Aaron Green (Jonah Hill).
The anchor website conveys the urgent pace of the film with a series of character-driven state-of-the-art set pieces. Viewers can further explore the world of the film through a network of related rock and roll sites: the “official” Infant Sorrow website and the Pinnacle Records label site.
Every aspect of the campaign is seamlessly interlinked and sharable with just one click. The entire campaign provides multiple touch points for interaction, and connects with all the platforms where viewers are likely to spend their online time.