With over 100,000 views on YouTube… half a million links on sites like The Huffington Post, OK! and MTV… the “Friends With Benefits” Donate Your Status PSA starring Justin Timberlake and Mila Kunis is a bona-fide viral hit!
Written and produced by the team here at Jetset Studios for Sony Pictures’ “Friends With Benefits,” the “Donate Your Status” fake public service announcement is gathering a ton of attention:
The PSA is funny, and even has a “whoa, hello!” sexy-risque ending. So, it may be a gimmick — but it’s WORTH IT. Also, it makes me fall even more in love with these two as comedians and as an on-screen couple. Can you tell I’ll be seeing FWB when it comes out? (Ashton and Natalie who?) – Maressa Brown, The Stir
“Friends With Benefits” isn’t just a film. It’s a way of life… this very subtle video is here to get the ball rolling — urging you (yes, YOU!) to donate your Facebook status for the noble cause of no-strings-attached, strictly unromantic pelvis-bumping between friends. – Kat Rosenfield, Hollywood Crush
…great idea, although I’m not entirely sure that Friends With Benefits is a kind of relationship people would openly share with others. My real question is how long until we have an actual “Weirdsies” status, based on the 30 Rock joke. – Kevin Sullivan, Entertainment Weekly
And even…
It’s no secret that Hollywood and its “values” are contributing mightily to the moral decay of American culture, and 2011 romantic comedies have been some of the raunchiest to date. But the stars of the summer 2011 sleazy hookup film “Friends with Benefits” have involved Facebook in promoting their flick. – Erin R. Brown, Culture and Media Institute
Congratulations to Sony, Justin and Mila. We’re very proud! Check out the “Donate Your Status” viral video for yourself!