Jetset Studios recently launched a new production division that will produce both original programming and branded content. Our founders, Russell Scott and Patrick Young, will head up the new venture, which is represented by BenderSpink.
CEO Russell Scott states, “We’ve literally moved the needle on so many campaigns over the last few years by using original content to extend the story. The next logical step for Jetset is to take our 360 brand-building expertise and create a whole new entertainment model; one that leverages our unique experience as storytellers and marketing professionals. And we are thrilled to be working with BenderSpink to achieve that goal.”
Jetset president and exec producer Patrick Young notes, “Our unique relationship with Judd Apatow has really allowed us to break new creative ground. Whether we’re working with Seth Rogen, Justin Timberlake, Mila Kunis or Steve Martin, our mission has always been to create a story around a film or brand that would emotionally resonate with the audience. With this new production entity, we can engineer our stories with brand partners from the ground up. The possibilities are limitless.”